OUR PRINCIPLES

WE EMBRACE DIVERSITY 
WE EXPLORE THE UNKNOWN
WE CAPTIVATE AUDIENCES

WHO WE ARE

Your creative partner for emotional experiences

Just us & Otto unleashes creativity and connects people to brands at every step. Breaking away from Avantgarde, our affiliated company, to form our own identity meant making some tough decisions like, what do we stand for? In a digital age, the spread of information is vast, and overwhelming. We have an all-inclusive access, but how do we stand out?

Well, we’re for everyone; we don’t have time to pretend. For us, authenticity is key. Time-pressured consumers and businesses need clear, concise and relevant information. We dream big, and develop pioneering ideas. We are driven by goals, and want to see our clients grow. To be noticed, you have to be different. You’ll be working with a multi-disciplinary team, each one of us explorers. We will convert our ideas into ingenious expressions exclusively for your brand.

Just us & Otto, Qatar

In Qatar, we’re part of the fastest growing economy in the Middle East. The country has a clear national vision and an impressive events calendar that includes the 2022 Football World Cup and around 40 international sports competitions. Honesty and credibility are our watchwords. Only relationships built on solid foundations can excel. We can understand your brand and win you fans with a clear and concise image.

Transforming consumers into Fans

We brew together every aspect of creative, physical and digital resources into engaging brand experiences. By developing interactive scenarios, our audiences are drawn into the brand’s magic, complete with its values and personality. Ultimately, clients feel as though they have engaged with a truly visionary and exciting company. We will provide solid, creative and innovative solutions to captivate and create positive changes, while realizing brand dreams.

QUICK FACTS

FOUNDED IN 2011
REBRANDED IN 2017
15 BRAND EXPERIENCE PROFESSIONALS
40 LOCAL & MULTI-NATIONAL CLIENTS

THE TEAM

MANY TALENTS AS A UNIFIED TEAM

Just us & Otto is an agency of multidisciplinary talents working as a unified team under the leadership of ideas. We translate brand values into brand experiences and build long-term brand-consumer relationships or in simple words: We create fans for brands.

Management

MARKUS HOFMEISTER

MARKUS HOFMEISTER

GENERAL MANAGER & FOUNDER

MARKUS HOFMEISTER


Having started his brand experience career back in 2001, Markus excelled in multiple creative and business development roles in leading German and International agencies. After six years of gaining in-depth knowledge on Qatar’s business landscape, Markus has now broken away from Avantgarde and founded Just us & Otto, a marketing communications agency with a global outreach. Besides being an expert in Middle Eastern markets and brands, Markus loves the outdoors, water sports and spending time with his little girl and two dogs.

History

FROM FASHION SHOW TO BRAND EXPERIENCE

Just us & Otto (formerly known as Avantgarde) did not start as an agency. Back in 1985, CEO Martin Schnaack and a few friends launched a fashion show in Munich. Being an enthusiastic 21-year-old he ignored the cliquey, conservative fashion industry and created a unique show that quickly became a platform for young designers, a meeting place for VIPs and a giant party all rolled into one. Over the years, the show attracted and engaged an ever-growing audience. The team also learnt the hard way how to stay within a given budget (they lost 50 grand on the first show).

In 1991, out of the knack for involving the show’s corporate sponsors into the visitor experience, the company evolved into an event-marketing agency - Avantgarde Gesellschaft für Kommunikation mbH. And we didn’t stop there: the company continued to progress, just like our clients and their customers did.

With support from Lagoon Qatar W.L.L., Markus Hofmeister, General Manager, Just us & Otto, started the Qatar office in 2011 under the name of Avantgarde Communications Qatar W.L.L. with a mission to create fans. Although the German firm began operating independently in 2016, it is now in 2017, that they completely broke away from the name to establish Just us & Otto Qatar W.L.L.

Just us & Otto creates innovative concepts that connect businesses with their customers and in turn, makes them loyal fans. And loyalty withstands time. As a result, six years later, we are one of the leading agencies and continue creating loyal brand experiences across a variety of industry segments.

With an international team of around 15 talents with different skill sets, we are constantly developing creative solutions and innovative ideas for Qatar and the rest of the world!